The farmers are facing a serious issue over the past few years. The increasing price of the equipment has began to hurt them. The large machines like tractors and the harvesters are so expensive that aa farmer can hardly afford to buy the new ones. That is why there is a notable increase in the sales of the used tractors. A new tractor can even be as expensive as buying a house. Then how will the farmer maintain some profit? So if you want to boost the sales of the new tractors, you have to compromise in the pricing. Offer discounts on the market selling price and check out the response of the buyers.
Use of technology increase price
You must always be aiming to upgrade the quality of the tractors by applying the latest technology. And that is the reason behind the price difference from the older models. Of course, developing your product is the best thing that you can do. But you should encourage bulk manufacturing of the old models that you can sell with attractive ls tractor package deals. And keep the production rate of the upgraded models a little lower so that you won’t stop earning the revenue even if the high-end models are not selling at a high rate in the market.
Advertise about the deals
Often, people are not aware of the tractors and how you are offering discounts on them. Aggressive marketing is necessary to inform the farmers about the discount. Once you start getting the response, you have to initiate more manufacturing so that you won’t have to delay in dispatching the stock. It is traditional farm equipment that is necessary for every farmer. When you sell a necessary object at the offer price, it will definitely stimulate the farmers to arrange for the finance and use the opportunity to buy the tractor.